Jun 6, 2017
If you drink coffee and buy that in a shop, the barista might call out your name - which may be written on your disposable cup - when it's ready. Does the fact that your name is written on the cup have an influence on whether you choose to recycle it or not? Even if they spelled your name wrong?
Everyday, we make decisions about whether to keep or dispose of objects that we have purchased or obtained. Often, the decision can boil down to whether we recycle or trash the object in question. In this show I speak with Associate Professor Remi Trudel from the Questrom School of Business at Boston University in the USA to find out more about how our identity links to the products we might buy, but also how this may influence the decision about how we dispose of that item.
Here is the link to the paper we talk about in this week's show:
Here is the abstract for some context:
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